| Promotion
- internet marketing is much more than advertising
When you're happy with your software and website, you need to
let people know about it!
 |
Don't forget
about the last P of marketing! |
|
Reach the consumer in any way that
you can. |
|
Balance is
critical - don't let any of the four factors slip. |
|
If you simply don't have the time
or energy for this, please consider our promotional services. |
Number four in the 4 p's of marketing is promotion. In marketing
terms this is simply anything and everything you do to make the exchanges
easier - in short, reach the consumer through every possible means.
Here's a word of warning, though: don't make the mistake of assuming
that promotion will compensate for any of the other P's that may be
lacking. It's tempting to think that good promotional activities mean
you won't have to focus as much on your website or even your product,
but in reality this makes very little sense. Take away any of the
other factors and you're left with a very weak link, that sooner or
later is certain to be broken. Balance is critical.
However, if you, like many other developers, want to spend more
time working on your software and less time worrying about marketing
and promotion, there are many options open to you. One of them is
our services.The
SoftwarePromotions Long Term Packages are the most advanced
and thorough of all our options, and involve an in-depth approach
to maximising your sales and exposure. The packages can include
any combination of the following components:
- general product marketing
- submission to shareware sites
- file uploads to major shareware sites
- search engine optimisation
- creation of legitimate "doorway" pages which are optimised
for one or two targeted keywords.
- submission to major search engines (by hand)
- submission to directories and link sites
- new version updates
to all shareware sites
as often as every month
- constant monitoring of major shareware sites
- newsgroup announcements as necessary
- site analysis and reporting
- search-engine position reporting
- server log analysis (if available)
- fully detailed monthly log
Want to know more?
Click here to find out what some of our clients have said about
our services. |
